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Amaç- Yenilikçi ve teknolojik uygulamalar ile birlikte asıl amaç bilgiye ulaşımı kolaylaştırmak, maliyetleri azaltmak ve müşteri memnuniyetini arttırmak olmuştur. Türkiye İş Bankası da modern dünyada yapmış olduğu çalışmalar ile sektöründe fark yaratmaya çalışan kurumlar arasında yer almıştır. Bu çalışmamızda son dönemde bankacılık ve finans sektöründe yer alan yenilikçi ve teknolojik çalışmalar incelenmektedir ve Türkiye İş Bankası’nın bilim ve iletişim teknolojilerini sektörde nasıl uyguladığı tartışılacaktır. Yöntem- Çalışma bankacılık sektöründeki inovatif uygulamaları İş Bankası örneği aracılığıyla incelemeye dayanmaktadır. Örneklem incelemesi üzerinden değerlendirmeler yapılmaktadır. Bulgular- İnovasyon uygulamaların bankacılık sektöründe müşteri cezbetmede ve rekabet avantajı sunmada etkili olduğu görülmüştür. Sonuç- İnovasyon finans sektöründe rekabet gücünü belirleyici ve arttırıcı bir fonksiyona sahiptir. Teknolojik uygulamalarla birlikte inovasyonun önemi daha da artacaktır.
Purpose- As a result of the studies conducted in the market, various tools have emerged. For example, in the banking sector, many products such as debit cards, credit cards, internet branch, mobile banking, diversified credit facilities, forward transactions have tried to find a place in the market. With the innovative and technological applications, the main purpose is to facilitate access to information, to reduce costs and to increase customer satisfaction. The Bank of Turkey has been one of the institutions trying to make a difference in its sector with its efforts in the modern world. In this study, innovative and technological studies in banking and finance sector have been examined recently and the application of the science and communication technologies of the Bank of Turkey in the sector will be discussed. Methodology- The study is based on the review of innovative practices in the banking sector through the case of the Bank of Turkey. Evaluations are made through sample analysis. Findings- Innovative practices are found to be effective in the banking sector and provide competitive advantages. Innovation has a decisive and empowering function in the financial sector. The importance of innovation will increase with technological applications.
Purpose- As a result of the studies conducted in the market, various tools have emerged. For example, in the banking sector, many products such as debit cards, credit cards, internet branch, mobile banking, diversified credit facilities, forward transactions have tried to find a place in the market. With the innovative and technological applications, the main purpose is to facilitate access to information, to reduce cost and to increase customer satisfaction. Türkiye İş Bankası has been one of the institutions trying to make a difference in its sector with its efforts in the modern world. In this study, innovative and technological studies in banking and finance sector have been examined recently and the application of the science and communication technologies of Türkiye Iş Bankası in the sector will be discussed. Methodology- The study is based on the review of innovative practices in the banking sector through the case of Türkiye İş Bankası. Evaluations are made through sample analysis. Findings- Innovative practices are found to be effective in the banking sector and provide competitive advantages. Result- Innovation has a decisive and empowering function in the financial sector. The importance of innovation will increase with technological applications.
Field : Sosyal, Beşeri ve İdari Bilimler
Journal Type : Ulusal
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