Abstract:

The concept of consumer rights and conscious consumer is crucial for the efficient handling of market system dynamics in terms of consumers, producers and sellers. The aim of this study is to determine consumer rights awareness and conscious consumer level in San Francisco. A survey was conducted among the consumers living in the central districts of Denizli and 388 questionnaires were analyzed. The obtained data were tested by using differences analysis according to demographic variables. The research results show that consumers don’t have enough knowledge about consumer rights. The results also show that those with low conscious consumers are higher in product conscious, price conscious and information seeking. At the same time it has been found that those with low conscious consumers have lower ecological environmental consciousness. In terms of demographic characteristics, the results obtained regarding the variables differ considerably.