Özet:

In today’s conditions, the knowledge that have to be competitive and their employees need to transform their innovative ideas into a new product or service in a high quality and fast way. In the business that affects this transformation, social capital appears as a value derived from social networks, such as goodwill, friendship, sympathy, which people, groups or organizations create between them. The main problem of the study is the extent and how these factors affect the development, presentation, distribution of new services in tourism enterprises and how they affect the innovative behavior of employees. In this interaction, information sharing is considered an important transmission mechanism that helps to develop new services and gain experience from another actor. In this context, the study aims to reveal the social capital structure in hotel enterprises and to reveal its impact on service innovation, to study the role of information sharing within the organization in this effect. The examples of the research are made up of employees in tourism hotel companies throughout Turkey. The 305 survey data collected from the sample were tested "Tukey" to show which group of differences "anova" "t-test" is between the social capital, service innovation and the perception of information sharing and the individual characteristics of the participants. The social capital and service innovation have been tested to test the model for the identification of the mediation role of information sharing.The model processes the impact of social capital on service innovation and information sharing but information sharing takes part of the mediation role in this effect.

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