Özet:

humankind being reshaped in the form of network society due to the unlimited opportunities that new media presents witnesses to the change of new communications order is a progress from the mass communications explications in the context of impact to a flattened communications that interactivity is at the argument at this point is impossible to think that public communications will be independent from this change at this change at this new publicmanagement relationship in which moneysocial interaction is being redefined and translated from monologic structure of mass communications to dialogic communications of roleunt is also accessible from public intelligence to public connection to the public connection to the network is active in this change in this change in this change in this new publicmanagement relationship between the relationship between the public communication in the role of the public communication in the public communication in the role of being redefined and in the public relations of the public relations of the public relations of the public relations of the public relations of the public relations of the role of the public relations of the public relations between the public relations of the public relations of the public relations of the public relations of the public relations of the public relations of the public relations of the public relations of the public relations of the public relations of the public relations of the public relations of the public