Abstract:

Sensitivity towards social issues and problems is increasing day by day. This situation drives corpo- rations to get more involved in social issues and propose solutions for the social problems. Therefore, corporate social responsibility is becoming an indispensable part of the business processes of firms. The aim of this study is to examine the relationship between corporate social responsibility and purchase intention. Also the effect of the corporate social responsibility on consumer purchase intention is exam- ined. At the end of this study, it is observed that, corporate social responsibility and purchase intention is correlated. According to the research results, it is suggested that, corporations should be responsible to satisfy the expectations of different stakeholder groups.

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