Özet:

Accounting based financial performance measures have been used traditionally by companies to evaluate organizational performance. Because of the new economic environment, academicians and professionals have criticized financial performance measures as being too backward looking, too short term focusing and too aggregate and they have depicted that new economic environment and competitive realities demand a new performance evaluation approach. Then many organizations have begun to use nonfinancial performance measures such as productivity, efficiency and customer satisfaction to eliminate limitations of performance measures. This paper summarizes the paradigm change on performance evaluation literature and argues the comparison of nonfinancial performance measures against the same criteria as financial performance measures, namely the characteristics of relevance, reliability and comparability.

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