Abstract:

The software sector is an industry where level competition is valid and that could provide a significant contribution to the economy of the country as a rapidly developing sector with technology improvements. To what extent that enterprises can benefit from marketing and can think marketing-oriented will be able to affect their life expectancy in the sector. In this research, which aims to investigate whether there is a relationship between software marketing activities beginning in the early 1980s around the world and determining business marketing intelligence quotient and between business characteristics and marketing intelligence, 156 software companies were contacted. As a result of research, it is specified that software companies operating in Turkey do not have the marketing intelligence in other words, they connot think marketing-oriented.