Özet:

The CEO’s media image has a significant influence on stakeholders’ perceptions about companies. On the other hand, with the rise of technology companies in the world, the number of CEOs in the media has increased. Journalists report the personal and business lives of CEOs with an approach similar to the artists. This interest in the media, as it affects the personal images of the CEOs, reflects the corporate reputation of the companies positively or negatively.  This study discusses how many CEOs are involved in the media, how they have an image and how they relate to their companies. To these objectives, the quantum content analysis method has been used. The companies and CEOs examined in the study were selected according to the "Turkish Most Favorite Companies" ranking by the Turkish Capital magazine each year. According to the 2015 results of the Capital magazine, the top 20 companies were included in the survey. The first four newspapers (Zaman, Hürriyet, Posta, Sözcü) and the number of World Newspapers between 2014 and 2015 have been studied. The research has found no connection between the number of news about CEOs and the list of "Turkey's Most Favorite Companies" by Capital magazine. On the other hand, although the media has tended to reflect CEOs like magazine celebrities in recent years, the news about CEOs involved in this study has very little been mentioned about their personal and charismatic aspects (4.6%). The CEOs have been listed in news for their excessive professional qualifications (42.7 percent).

Anahtar Kelimeler: