Abstract:

It is known that the normative approaches to the theory and practice of public relations and the critical approaches opposed to them form two ends. The socio-cultural approach, which appears to exist in the field with the 2000s, has taken the focus, not the structures or the facts, to overcome the duality between these two ends. In this study, the three public relations perspective approaches to the power subject were focused, and the socio-cultural approach found that Bourdieu's relationship perspective on the world provides a framework in the point of understanding of public relations within the social context. The habitus, field, capital, and symbolic power concepts developed by Bourdieu have been shown to provide a productive perspective on the position of public relations in the power dynamics and power relations in society.