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Consumer purchase decision process on the internet marketing
2010
Journal:  
İnternet Uygulamaları ve Yönetimi Dergisi
Author:  
Abstract:

Internet caused a radical change in social and business life during recent years. Today, internet is an important communication channel in the marketing. The most important reason on starting to use the internet is that it has cheap cost of usage. For this reason, consumers use the internet frequently. This is why the internet is extremely important in terms of marketing. This study evaluated the Internet marketing activities, consumer purchase decision process.

Keywords:

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İnternet Uygulamaları ve Yönetimi Dergisi

Field :   Eğitim Bilimleri; Mühendislik; Sağlık Bilimleri; Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Uluslararası

Metrics
Article : 143
Cite : 656
İnternet Uygulamaları ve Yönetimi Dergisi