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80
İndirme
29
This study is aimed at investigating the factors influencing the internet banking adoption and based on the findings is to make an overall evaluation. The research constructs were developed based on the Technology Acceptance Model (TAM) and incorporated social influence, perceived credibility and web site features variables. The finding of the study indicated that perceived usefulness, perceived ease of use and web site features were statistically significant associated with the intention to adopt internet banking. However perceived credibility and social influence were found insignificant in this study.
Alan : Eğitim Bilimleri; Mühendislik; Sağlık Bilimleri; Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
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