Abstract:

OBJECTIVE: Consumers experience some ethical issues such as privacy and transactionsecurity, attracting societal criticisms of online shopping activities. Therefore,ethical considerations should be involved in many marketing decisions of onlineretailers, since unethical organizations promptly lose their customers. Althoughmany researchers have focused on conventional retail ethics, there are a fewstudies regarding ethical issues in online retailing. The aim of this study is toexplore relationships between customers’ perceptions regarding ethics of onlineretailers and customers’ trust in, satisfaction with, and loyalty to the onlineretailers. The data collected from a sample of clients of online retailers via astructured questionnaire derived from the literature was analysed. Results revealthat there are significant relationships between online retailers’ ethics andconsumers’ trust, satisfaction, and loyalty. At the end, managerial implicationsand future research opportunities are presented.METHODS: RESULTS: CONCLUSION

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