Özet:

Trade Fairs offers benefits to SMEs such as maintain and strengthen their presence, communicate with existing and potential new customers and improve communications, capture new sales opportunities and new product to market. While these benefits of trade fairs create mobility in the domestic market, that provides for SMEs exports and imports orientation and plays an important role in promoting foreign trade. The aim of this study, determine what level of benefit from incentives and investigate the effects on foreign trade activities that participation in trade fairs of SMEs. The majority of surveyed 117 SMEs stated that they have the knowledge about the fair incentive and affect the fair incentives that their participation in fairs. In addition, the participation of SMEs in international trade fairs, as participants and observers, have emerged as being related to import and export.

Anahtar Kelimeler: