Abstract:

With the development and spread of communication technologies, digital media has begun to be used as an effective tool in the promotion of museums, the areas where cultural heritage is exhibited. The recognition of the possibility of the virtual environment to share cultural heritage has provided the museums with great opportunities and opportunities. Today, many museums take advantage of the opportunities and possibilities of the virtual environment, providing their visitors or potential visitors with both up-to-date data flow about the museum and various possibilities for visitors. Thus, they both promote their museums and contribute to cultural marketing and produce virtual cultural content. Web sites play an important role in digital media marketing. The websites of museums that focus on online marketing strategies provide very useful opportunities for visitors. In this study, the question was asked whether the websites of the museums in Turkey were successful in the determined main criteria. In this regard, the websites of the world’s most visited museums have been studied and a sample model has been revealed from the collection of useful applications that these sites provide to visitors. These applications are considered as the examples of the model. The world’s five most visited museums (Louvre Museum, National Chinese Museum, Aeronautics and Space Museum, Metropolitan Art Museum, Vatican Museums) and the first three most visited museums (Konya Mevlana Museum, Istanbul Topkapı Palace Museum and Istanbul Ayasofya Museum) have been assessed according to these criteria. According to the results of the study, the three most visited museums in Turkey that are studied in the sample have found that the websites do not provide the same criteria. Also, according to the assessed standards, the official website of the Louvre Museum has been shown to be a successful website. The official web pages of the three most visited museums in Turkey have not been shown to provide many possibilities that the Louvre Museum provides to visitors digitally.

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