Özet:

Festivals are today’s most popular events. Their impacts on the organizer cities and regions are undisputed but the economic studies about them in Hungary are only focused on their business-success. Instead of this in West-Europe and in the USA it is clear that the measure of festival’s impacts is necessary in regional dimension because it influences the economic growth (development of tourism, infrastructure, parking possibilities and better human recourses) and it adds also to the living standard of the citizens. This document tries to assume and synthesize the results of the international theoretical works and their results about festival’s impact measuring methods. To do this it is necessary to characterize the festivals and festival-tourism as a part of cultural city tourism. This is indispensable to understand the importance and impacts of festivals on the cities. These can be read in the first part of the paper. But the main aim of this paper is to introduce the measuring models of festival’s economic impacts focused mainly on their needed input data, difficulties and adaptation possibilities for Hungary, which can be read in the second part of the analyzes. There are four types of measuring methods which are used abroad for measuring festival’s impacts and were analyzed during this research. This type of analyzes were never been made before in Hungary so this paper can be a compliment for the earlier festival-researches. Keywords: festivals, tourism, economic impact analysis, measuring models, and regionalism

Anahtar Kelimeler: