Özet:

In the twenty-first century, are expected to take care of it when making decisions and behaving responsibly as a world citizen. Today, companies are perceived not as merely commercial organizations, but as social assets. The awareness that companies now have ethical, legal, social and economic responsibilities has established. The establishment of corporate citizenship consciousness appears possible with the study of strategic public relations. Public relations units of companies or public relations agencies that advise companies should guide the corporate governments in the establishment of corporate citizenship awareness. The phenomenon of corporate citizenship has entered literature as an important understanding of public relations that brings long-term gains.

Anahtar Kelimeler: