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Müşteri Temelli Marka Değerinin Yaratılması ve Termal Turizm Amaçlı Seyahat Eden Turistlerin Marka Algılarının Ölçülmesi: Balçova Termal Tesislerine Yönelik Bir Araştırma (Creating Customer-Based Brand Equity and Measuring Brand Perception of Tourists who Travel for Thermal Tourism: Balcova Survey)
İşletme Araştırmaları Dergisi
Summary information of this study is not available.
Müşteri Temelli Marka Değerinin Yaratılması ve Termal Turizm Amaçlı Seyahat Eden Turistlerin Marka Algılarının Ölçülmesi: Balçova Termal Tesislerine Yönelik Bir Araştırma (Creating Customer-Based Brand Equity and Measuring Brand Perception of Tourists who Travel for Thermal Tourism: Balcova Survey)
2015
Journal:
İşletme Araştırmaları Dergisi
Author:
Abstract:
Summary information of this study is not available.
Keywords:
customer-based brand value creation and measurement of brand perceptions of tourists traveling for thermal tourism purposes, creating a research for customer based brand equity and determination brand perception of tourists who travel for thermal turism balcova survey