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  Citation Number 4
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TÜRKİYE’DE FAALİYET GÖSTEREN GSM OPERATÖRLERİNİN HİZMET KALİTESİ BAKIMINDAN KARŞILAŞTIRILMASI VE UYGULANAN REKABET STRATEJİLERİ
2013
Journal:  
Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Author:  
Abstract:

Türkiye’de GSM hizmetleri her ne kadar çok uzun bir geçmişe dayanmasa da kendisine hızla yoğunlaşan bir talep ortamı bulmuş ve çok geçmeden önemli bir pazar haline gelmiştir.Türkiye’de hali hazırda faaliyette bulunan üç GSM operatörü bulunmaktadır. Bunlar Avea, Turkcell ve Vodafone’dur. Bu operatörlerin hizmet kalitesinin karşılaştırılması ve uyguladıkları rekabet stratejilerinin incelenmesi bu çalışmanın amacını oluşturmaktadır.Bu amaç doğrultusunda Servqual ölçeği sektöre uyarlanarak Türkiye’de faaliyet gösteren GSM operatörlerinin sunmuş oldukları hizmet kaliteleri ölçülmeye, müşterilerin operatörlerinden bekledikleri hizmet kalitesi ile algıladıkları hizmet kalitesi arasındaki farklar ortaya konmaya, hizmet kalitesi boyutlarının önem dereceleri belirlenmeye ve her bir boyut için hizmet kalitesinin karşılaştırmalı olarak analizi yapılmaya çalışılmıştır.Bu analiz için Ankara ilinin Yenimahalle ve Çankaya ilçelerinde yaşayan ve tesadüfen seçilen 427 kişiye uygulanan anketler değerlendirilmeye alınmıştır. Araştırmadaki istatistiksel veriler %95 önem düzeyinde analiz edilmiştir. Anketin öncelikle güvenirlik analizi yapılmış daha sonra veriler frekans dağılımına, hipotez testine, t testine (paired sample) ve anova analizine tabi tutulmuştur.Ayrıca çalışmada Türkiye’de faaliyet gösteren GSM operatörlerinin uyguladıkları rekabet stratejileri ele alınarak incelenmiştir.

Keywords:

gsm operators operating in turkey in terms of service quality and competitive strategies
2013
Author:  
Abstract:

although gsm services are based on a very long history, there was a rapidly concentrated demand environment and has become an important market in turkey. there are three gsm operators operating in turkey, which are avea turkcell and vodafone, the aim of this study was to evaluate the quality of the services and to evaluate the competition strategies carried out in accordance with the purpose of this purpose, servqual scale is adapted to the sector and the quality of the services offered by gsm operators operating in turkey has been determined to be determined by the quality of the quality of the service, which is determined by the analysis of the quality of the quality of the quality of the quality of the quality of the service, which is determined by the assessment of the quality of the quality of the quality of the quality of the quality of the quality of the assessment of the quality of the quality of the quality of the quality of the quality of the quality of the quality of which is determined by which is determined by which is determined by the quality of the quality of the quality of the quality of the quality of the quality of the quality of the quality of the quality of the quality of the quality of the quality of the quality of the quality of the quality of the quality of the

Keywords:

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Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Field :   Sosyal, Beşeri ve İdari Bilimler

Journal Type :   Ulusal

Metrics
Article : 707
Cite : 5.812
2023 Impact : 0.274
Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi