Özet:

   The  purpose  of  this  study  is  to  describe  the  main  characteristics  of  art  galleries  in  Turkey,  explore  their  marketing  tools  and  activities  usage  levels  and  styles  and  as  a  result,  to  develop  suggestions  for  more   efficient   utilization   of   marketing   tools   and   activities.   Survey   model   was   used   and   data   were  collected  through  questionnaires  for  the  study.  Throughout  the  study,  characteristics  of  art  galleries  operating  in  Turkey  were  described  and  the  marketing  tools  and  activities  used  by  the  galleries  were  explored.  Study  revealed  that  gallerists  generally  have  a  positive  perception  on  their  galleries’  overall  performance   level.   Art   galleries   adopt   most   of   the   marketing   tools   and   activities   used   by   the  commercial  firms.  It  is  concluded  that  art  galleries  in  Turkey  can  be  described  as  small  businesses  whose  existence  depends  on  their  owners/managers.  Key  words:  Art  galleries,  gallerist,  arts  marketing,  art  market.  

Anahtar Kelimeler: