Abstract:

Social media, that arised after improving internet technologies and gaining efficiency of internet based interactivities, is a new element in marketing communication. In marketing literature there is no consensus regarding place of social media that placed in promotion mix. Does it a new element of promotion mix? Or Does it inside the Direct Marketing that is nearst to social media activities among promition mix? Different approachs are appeared. Aim of this study, sharing an opinion in this field and contribute to define place of social media inside promotion mix by examining the approaches of literature studies

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