Özet:

Core competencies is a differentiating factor that distinguesses a business from the others in the same factor. The businesses that posseses these criteria such as valuable, unique, imitability, nonsubstitutable gets sustainable competitive advantage against the others. The objective of the research is to determine the most important core competence which provides a competitive advantage to hospitality enterprises and is to determine the hospitality enterprise which provides sustainable competitive advantage. The survey technique was used as a data collection tool in the research. In surveys, senior executives working in five-star hospitality enterprises were asked to evaluate 5 main criteria and accordingly 4 sub-criteria for each. The criteria-weighting of the results of the survey carried out on 15 executives was performed by evaluating with AHP- Analytic Hierarchy Process. Considering the weighting degrees of the criteria, 4 five-star hospitality enterprises operating in Belek region of Antalya were evaluated in terms of sustainable competitive advantage by using TOPSIS (Technique For Order Preference By Similarity To An Ideal Solution) method. As a result of the research, innovative building criteria was observed to be more important than other criteria. Hotels were evaluated according to their competitive advantages; D hotel was observed to have a sustainable competitive advantage compared to other hotel enterprises operating in the same region

Anahtar Kelimeler: