Özet:

The stages of development and implementation of the project for solving the main issues of breeding programs were considered. The studies were carried out using empirical methods and a marketing strategy. Project management is a part of the enterprise management system, in this case, Omsk Agrarian Research Center. Having a clear, predetermined risk mitigation plan as well as effective change management is a key success factor for project management. Given the well-known limitations of this approach: financial, time and human - the authors focused on the third component, in particular, organizational structure, role, responsibility and interaction of each of its members. It was shown that, under the condition of a clear division of roles, stabilization of work and minimization of deviations from the plan approved by the customer were achieved. It led to an increase in net income at minimal cost - the main criterion for economic efficiency in the agricultural sector. As a result, in modern realities, it is necessary to build breeding programs not on an intuitive approach, but with well-organized planning, starting from the stage of expert assessment of significance and ending with an economic assessment of its effectiveness. A basic project was developed - a plan for the implementation of breeding programs, applicable in production conditions of breeding enterprises.

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