Özet:

In this study, it is aimed to investigate the factors that affect the attitude and behaviors of consumers who are using online packed service portals actively with the help of expanded technology acceptance model and e-shopping quality scale. For this purpose, the questionnaire form was reached to 1189 valid participants via a web site that provides online survey preparation and collection services. In data analysis, SPSS for Windows version 23.0 was used. According to SPSS analysis results, it was seen that there were positive relations between e-shopping quality and perceived usefulness and perceived ease of use, perceived usefulness and attitude towards use and intention to use, attitude towards use and intent to use, intentional towards use, subjective norms and actual system use dimensions.

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