Özet:

In the marketing of the services they produce, tourism enterprises are called the distribution channel to the whole of the medium enterprises that form the connection between tourism supply and demand. The distribution process directly affects time, costs and sales volume. Therefore, the choice of the appropriate distribution channels is as important as the marketing of products. In terms of the efficiency of accommodation for different needs, such as quality of services, diversification, decision-making and price strategies, they use the internet systems widely today as a flexible marketing tool. Also today, thanks to the widely used social media networks, marketers are able to track consumers, identify the factors that direct their thoughts and preferences and try to direct their preferences. In the survey conducted with 214 managers in the accommodation companies operating in the Konya region, the Cronbach Alpha test applied to conformity check, the values were determined to be high, the additional factor analysis was carried out. The Kruskal Wallis Test has been implemented to determine whether the factor average of the persons who form the sample group varies according to the market where the company is mainly working. The Mann Whitney U Test, a non-parametric test, was used to determine whether the factor average of the people who formed the sample group varied according to demographic variables. As a result, it has been found that accommodation companies operating on the Konya scale are using the internet and social media intensely.

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