Abstract:

In the hotel industry, income management (GY) is a basic and strategic marketing and management approach applied to the sale of hotel rooms to various customer groups at different price levels under specific conditions. The availability and pricing arrangements made under various conditions, multiplied and diversified sales channels with the development of the internet, have enabled the content of the GY approach to expand and enrich in recent years. In the context of these developments, the purpose of this study is to do a situation analysis by examining the academic studies carried out in Turkey on the subject of GY in hotel enterprises as an academic research area that has gained importance in the world in recent years and to collect suggestions that can be considered for future studies. In the framework of the study, the theses and research articles made centered on Turkey have been studied. After the first thesis was written in 1998 and the first academic paper was published in 2000, 18 academic theses and 23 articles in this field were identified. According to the systematic literary analysis of these works, the intensity of quantitative studies has been that the studies have increased in the period 2020-2022 and have been carried out in accordance with the world’s trends. However, considering Turkey’s tourism potential and hotel capacity, it has been revealed that research on GY in hotels should be increased. GY in hotels is also considered a field that develops in the context of current, global and technological trends and has potential for future academic research.

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