Özet:

Corporate Social Responsibility (CSR) is an emerging concept. Every organization is determined to achieve societal beliefs of social responsibility to maintain its business for the long term and achieve sustainability. In Pakistan there is minimal government endorsement for CSR; many companies are doing it voluntarily. Results indicate that most organizations do not have dedicated departments for CSR and more concerned about sustainable resources and positive contribution through philanthropy. Initiatives are same that practice around the world but local organizations are more focused on societal issues in the local framework. However, the prime focus of most of the organizations is not to create visibility rather they believe that CSR builds reputation and strengthen identity directly or indirectly. Overall driving value is through minimizing risk and giving back to the environment and society. Multinational companies are committed to practice socially responsible activities according to the standards their respective regional offices have set. But national firms are moving towards the true need and concept of CSR realizing the constantly changing obligations of organizations as well transformation of societal mentality. Key Words: CSR, Sustainability, Indigenous Practices, Societal Mentality.

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