Özet:

Today, people are looking for a different tourist destination and the orientations to alternative types of tourism are observed in addition to the existing mass tourism. In this direction, areas with rural tourism potential have become a destination element by gaining value. In the framework of the study, the rural tourism potential, its geographical characteristics and cultural assets and the Kastamonu region located in the Black Sea region have been selected. In the framework of the research, the region’s topographical, climate and geographical characteristics have been evaluated in order to be suitable for lavanta farming. The findings obtained have been determined to have extremely appropriate geographical characteristics for lavanta farming. In this direction, the combination of the lavender with tourism has created the subject of the research of the availability as an attraction element for the region. For this purpose, the quality research methods of the screening model have been employed. The study first provided literary information on the subject and discussed the concepts of rural tourism. It was then referred to the geographical characteristics of Kastamonu or the information about the rural tourism potential. Finally, the question of Kastamonu's lavanta tourism as an attraction element was discussed.

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