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22
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This study investigates the effect of relationship quality on five star hotels' managers' perceived value for the supplier firm during their purchase of industrial goods in Turkey. Confirmatory factor analysis and linear regression analysis were applied on data collected from 112 five star hotels' purchasing managers through survey method. Results indicate that relationship quality dimensions of trust, commitment, information sharing, and communication have positive and significant effects on perceived value of supplier. A relationship quality/perceived value grid was developed and some suggestions for marketing managers were presented at the last section.
this study examines the effect of relationship quality on five star hotels039 manager039 reveal value for the supplier investment during their purchase of industrial goods in turkey verification factor analysis and linear regression analysis were applied on data collected from 112 five star hotels039 purchasing managers thrugh survey method results that relationship quality of trust commitment information sharing and communications have positive and significant effects on perception value of supplier a relationship quality047perceived value grid was developed and some examples for marketing managers were presented at the last section of the last section
Field : Filoloji
Journal Type : Ulusal
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