Özet:

Technological developments cause differentiation in consumption habits. The coexistence of physical and online channels increases the availability of products and creates a craze for consumption. As a result of the relevant situation, individuals may become unable to control themselves while meeting their wishes and needs. The buying behavior performed by the consumers because of the impulses that cannot be prevented is called compulsive, in other words, obsessive buying. Compulsive buying behavior drives individuals to social and financial difficulties. In this study, it was aimed to determine the variables that affect compulsive buying behavior by using field research method. According to the results of the study; postmodern consumption behaviors, psychological conditions, personal factors, technology, promotion efforts and brand behaviors, and demographic and social factors have an effect on compulsive purchasing buying.

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