Özet:

An awareness of environmental degradation has taken a long time to arise all over the world and also in Turkey. The rapid growth of the population and thedevelopment of the world economy created consumption culture in many developed and developing countries. So, companies have expanded their capacities to increase production and to market new products ever so often. As the result of these facts, the natural resources are becoming inadequate and the environmental pollution is gradually growing. These issues are creating pressures on companies and consumers to go green. Consequently, green advertising is seen as one of the tools for sustainable development and satisfaction of companies. The purpose of this study is to examine how consumers in Turkey perceive and respond to green advertising. Randomly selected consumers are questioned according to their attitudes toward environmental issues, environmental commitment, and attitudes toward green advertising. The results are evaluated by using correlation and regression analysis.

Anahtar Kelimeler: