Özet:

The article is devoted to the categorical features of modern media language. It is interactive, dialogical (dialogizated) and potentially hypertextual, and has a stylistic diversity. Contemporary journalists’ speech, depending on the social orientation of the publication, differs in its cultural and linguistic features. It has some special characteristics such as polyphony, polycodeness, visualization. Media speech is anthropocentric, reflects the author's worldview, interpretation of events and phenomena, it is directed not to average citizen, but to representatives at least of a particular stratum, the individual. Modern discourse is narrative: a journalist creates his own picture of the world, tells his story about life, which reflects his cognitive, axiological, creative preferences.

Anahtar Kelimeler: