Özet:

The aim of this study is to identify the typologies of cultural tourists who visit Istanbul city and to test the typologies against the demographic variables preferred activities aims and travel motivations. In the survey 538 cultural tourists filled the complete questionnaire through face to face interview that is held in Sultanahmet district. Study findings indicate that tourist typologies differ in terms of demographic variables activities aims and travel motivations. The purposeful cultural tourists tended to be more interested in education and culture during their travel give importance to the personal development and be informed about other cultures than the other groups. The purposeful cultural tourists that have the active and wealthy cultural tourist characteristic features were more willing to visit museums prefer local markets and do research in comparison with the other typologies. According to the study results it is understood that this typology can be examined in two different groups because it contains differences in itself.

Anahtar Kelimeler: