Abstract:

The escape from mass tourism in the framework of alternative search has also gained importance in the name of the development and recognition of destinations, while the individual is directed to alternative types of tourism. Thus, the currency and money left by tourists who come to the region will minimize the economic difference between the regions on the national basis. The purpose of the research is to explore the views of local stakeholders living in the Destination of Pain on alternative tourism and the tourism potential of the destination, and it is designed as a qualitative research. The research data was obtained from some local governments representatives, civil society organizations, local people, public employees, freelancers and some private sector enterprises (entrepreneurs) using the face-to-face conversation technique from the quality data collection techniques. Work is based on the study of the pain destination in terms of economics, sub-structure, entrepreneurship level, social life, tourism enterprises, local crafts, promotion-marketing. According to the findings of the research, it has been addressed in particular; the emphasis on the topics of promotion, image studies, quality tourism enterprises, accessibility, media use, activities and attractiveness. In light of the findings obtained, some recommendations were tried to be developed to local stakeholders and researchers.

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