Özet:

In the history of fashion, from the 1920s until the end of the Second World War, new clothes emerged out of necessity due to the utility years. During the Republican era, the concept of creating a civilized society was adopted as the official ideology. Especially with the establishment of Sümerbank by Mustafa Kemal Atatürk in the 1933, July 11th, a more rational fashion and material culture was created in Turkey. Under the influence of national goals such as developing the country and creating a modern civilization, the Sümerbank institution, which increased the demand for domestic goods, played an important role in this process. Sümerbank, which initiated the fashion of an era as an indicator of Turkey's development period, became one of the symbolic names of the industrialization move initiated after the establishment of the Republic. Sümerbank continued its production until the early 2000s, and with the privatization process, it closed all its factories and stores all over the country and left its name in history as a Turkish brand that created its own unique patterns in Turkish fashion and textile history. In this study, the modernization story of Turkish women in the early years of the Republic is conveyed through articles published in magazines during the years of savings and visuals in family archives. Through Sümerbank fabrics and the garments created from these fabrics, it will be analysed how the ideal modern citizen as a role model for the changing society is visually represented.