Abstract:

With the increase in internet usage, social sharing networks have moved interpersonal communication from the traditional environment to the digital environment and have been effective in shaping this type of communication. As individuals begin to establish, maintain, develop, deepen or terminate relationships through social media instead of face to face, actions such as following, commenting, getting likes and leaving a comment have gained importance. In this study, first of all, the transformation of communication in the context of digitalization, the transforming social structure, the individual's self-presentation and interpersonal communication processes are discussed in the context of technology and tools. It is aimed to determine the individual's self-presentation and usage tendencies for interpersonal communication purposes through the example of Instagram, a social networking site; A detailed analysis was carried out on the individual's self-presentation styles and self-presentation tactics. Within the framework of the study, 10 Instagram accounts (5 women, 5 men) on the researcher's Instagram account were selected through simple random sampling and quota sampling in terms of gender; It was analyzed using the content analysis method. Additionally, a Content Solution Analysis Form has been prepared to be applied to each user account. The contents of the story sharing and posting/sharing sections of the user accounts examined within the scope of the study were examined within the framework of five main factors based on Jones and Pittman's (1982) Self-Presentation Tactics.

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