Özet:

Rural tourism is one of the tourism varieties that contributes significantly to the development of the region, promoting the natural and cultural resources in the region, increasing interest in the world and in Turkey. It becomes popular because it is an alternative tourism variety outside the sea-sunset triangle and it can be done for four seasons. Since tourism is not only an industry that provides an economic source of income but also a bridge that provides social and cultural exchanges between tourists and communities, festivals organized to provide social and cultural exchanges are events that are an important attraction that allows tourists to prefer the region. The festivals held in rural tourism areas, with participants from different destinations, contribute to the promotion, economy and development of the region, supporting the development of the destination image along with cultural integration. The objective of the study is to show the impact of the festivals held in Caferli related to the Aydin or Kuşadası district on the image of Caferli. In the study, a semi-configured conversation technique from the quality research techniques was used. For this purpose, face-to-face talks were conducted with the local business owners located in Caferli. This study will be a guide to literature, local business owners and other stakeholders living in the region by evaluating the effects of festivals on rural tourism and their contribution to the destination image. The Flower Festival and Güz, which is held twice a year in Caferli, has come to the conclusion that the Environment Festival has contributed to the development of Caferli by attracting tourists to the area. This work is 8. National and III. It was presented as a declaration at the International Rural Tourism Congress and printed as a summary.