Özet:

Marketing, sales, and distribution, which play a critical role for, gain importance for the consumer because they find the product they want when and where they want. In recent years, with the progress in the information technology also increasing, companies have needed a set of models to develop in order to be able to advance in their sectors. As a result of this growing competition between companies, software-supported sales and distribution models have also evolved. Today’s hard competition conditions have become a difference-making force by bringing information to the forefront. Therefore, the need to manage this information has emerged with the combination of developments in sales distribution models and advances in computer technologies with software-backed sales distribution systems. In this study, it was attempted to identify the benefits that software-supported sales distribution systems provide for that are beginning to spread. The results of the study have shown that software-backed distribution systems, according to traditional methods, continue their sales and distribution activities more efficiently and without problems and have a significantly positive impact on the company’s performance.

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