Abstract:

The tourism enterprises within the service sector, which directly and indirectly create business spaces and provide jobs for many sectors, are a significant sector for the country’s economies. Tourism can be rapidly affected by political, political, economic and socio-cultural situations in the international and national field due to their vulnerable structure. Also, due to the conditions of age, customer needs and expectations can be constantly changing. Therefore, proactive understanding of the negative impacts that may occur must be adopted and the policies and strategies to be created must be based on innovation. Success can be achieved in societies and organizations where innovation is sustainable. This context has also been discussed on the topic of innovation in the framework of this study and has been evaluated within the framework of the innovation strategies of tourism enterprises.

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