Abstract:

Tourism is an important sector in terms of both increasing the GDP of the countries and creating employment and the profitability of the hotel businesses. Therefore, it is an important issue that the consumers who take a vacation are more satisfied with what element or elements of the accommodation during the holiday process. In this study, accommodation factors affecting consumers were examined and 89335 data were analyzed using the CART method, one of the data mining methods. According to the results of this analysis, the most important factor affecting the accommodation of consumers is the type of visit (group / individual travel). The most important variable after the travel type is the wifi quality offered by the businesses, and the wifi quality differs significantly in terms of satisfied or unsatisfied individuals. Other variables that affect the consumer regarding accommodation elements are the cleanliness of the hotel, its comfort, the ease or difficulty of check in or out of the hotel, the quality of food and beverage, age and the ease of online booking. In addition, the comfort of the hotel for young people and the ease of m online booking for elderly people have created high satisfaction.

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