Özet:

The present study was conducted on 380 students studying at Erzincan Binali Yildirim University, 57.40% of whom are male and 42.60% female related to their consumption behavior of drinking milk. For analysis of the data, complementary statistics and chi-square test were used. The results of the survey suggest that 21.10% of the students regularly consume milk while 78.90% of the students irregularly drink milk. Among the reasons why the students dislike drinking milk are its taste (37.67%) with a high percentage and smell (30.66%) affecting the students? The percentage of those who do not drink milk for allergic reasons is 4.67%. A significant difference was also reported between the reasons for dislike drinking milk and gender (p<0.05). It was found that 27.89 % of the respondents paid attention to the expiry date during shopping and 39.21 % preferred one percent milk. 67.37% of the students reported that they preferred markets for buying milk. It was found that gender, nourishing property, fat level, price and milk consumption patterns in the market played role in the participants’ preference of milk consumption.

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