Özet:

Negative consequences of environmental problems affect all living species. Consumption behaviors of people are also very effective on environmental problems. that's why, it is very significant examine the purchasing behavior of consumers in the society in order to understand the environmental sensitivity of a society. The purpose of this research reveal whether the environmental awareness and lifestyles of consumers are effective in purchasing green products, as well as the intercourse among them environmental awareness and lifestyle consumers' green product purchases. Numerical research methodology was used in the research. In line with the purpose of the research, research information were cumulative by consult an online questionary to 264 consumers aged 18 and over living in Turkey between February 1 and February 28, 2022. The questionnaire consists of four parts, and in the first part, seven inguries to imbibe the demographic information of the people. In other parts of the questionnaire, there is a 5-point Likert type bushel that includes statements about consumers' lifestyle, environmental awareness and green product purchasing behavior. The data obtained in the study were analyzed withal the SPSS 24.0 program. In the study, correlation analysis was used to examine the intercourse among variables, and regression analysis was used to test the effect hypothesis. with respect to the conclusion of the exploratory, it has been revealed that the environmental sensitivities and lifestyles of consumers have a substantial effect on their green product purchases. The limitations of the study are the collection of data only from consumers over the age of 18 and the scarcity of consumers whereon the age of 18. Studies can be enriched by reaching more participants in future studies, adding different variables to the study questions and expanding the results.

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