Abstract:

The same

It is possible to say that the newspaper, the pioneer of modern mass communications tools, is the mass communications tool that provides the greatest struggle with digitalization. The developments in information and communication technologies have brought opportunities and threats to the newspapers. It is known that national and international press organizations are trying to preserve their sovereignty and reputation with their advertising revenues, internet news sites, electronic versions. The limited capacity of the local press has led to the threat of losing both its sovereignty and its reputation to the press, which is called less advertising revenues than the national newspapers. The aim of this study is to examine the threats and opportunities faced by the local press in the framework of digitalization, in the framework of the elements that make up corporate reputation.

The research was analyzed using a semi-configured conversation technique from the quality research methods. In the framework of the work, 12 local press members who operate in the Silverhane province were discussed. The findings were evaluated in the framework of financial performance, emotional attraction, products and services, work environment, vision and leadership and social responsibility.

The role of digitalization on the corporate reputation is previously considered important in terms of the contribution of the work to literature because it is not accessible to any work that is discussed and studied through the local press example of Silverhane.

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