Abstract:

The people involved in working life and willing to save their time to prefer food and beverage services. Businesses must differentiate their traditional services along with unstable social and cultural conditions, the increasing demand for new and different experiences of consumers and rivalry. Ethnic restaurants are places where the foods belonging to specific culture are prepared and served with genuine cooking techniques. This study aims to reveal the reviews and experiences of consumers about ethnic restaurants. In this way, it will be possible to understand which factors and how are affect the experiences of people in ethnic restaurants. By this aim, Turkish consumers’ comments made on top 10 Japanese cuisines in Istanbul on TripAdvisor are analyzed with content analysis. Furthermore, the analysis is supported with descriptive analysis. As a result of the study, food and beverage services and physical environment at ethnic restaurants are the most notable factor for consumers.

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