Özet:

This study is an attempt to the study the impact of corporate social responsibility, (CSR) on internal employee motivation and performance. It is a qualitative study and the methodology used was an Unstructured interview. Study unit of analysis were conducted the employees of an NGO (AKRSP), working in (Gilgit) the rural area of Pakistan. The results of the study are in line with the past literature and indicated that CSR activities positively affect the internal employee motivation, hence improving the overall performance. People are willing to take the lead for community oriented and environment-oriented activities by companies. It also points out the relative importance of CSR activities in terms of improving employee internal motivation as well as performance. Study limitation is its approach for considering one organization due to some time and resource constraints, therefore further research needs to be extended to other organizations.

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