Abstract:

Globalization and advances in communication technologies has led to the expansion in the traditional sense of the concept of literacy in the manner that include the new applications. The issue of media literacy -which is referring directly to the Internet and covering the resolution of online information or messages that only confronted by internet- is becoming to more and more important as one of the new literacy practices. It is observed that many of the media literacy researchs are about the negative effects of media on children and aimed to raise the awareness of the children and their families. The main reason of this situation is that, children are most open to influence. But especially internet have very kinf of negative effects not just on children but also on aduls. So it reveals the necessity and importance of studies on the online media literacy for adults. This article aims to examine the importance of the issue of online media literacy for adults by the way of news sites. According to assumption of research, banners for advertising or sales of various products, services, etc. on online news sites remove users away from their main aims and carry them different environments that completely direct to consumption. For this assumption, banners in the home pages of online new sites were investigated and the results were evaluated in the context of online media literacy. Key Words: Online Media, Media Literacy, Internet Banners

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