Özet:

Today the internet is developing rapidly as a result of the company and offer to consumers of goods and services over the internet. Consumers also have to get all sorts of information about the business of websites visited goods and services. Internet media marketing, traditional marketing activities is carried out in the web environment. All elements of the traditional marketing mix is becoming a different nature despite the similarities in the internet. Internet environment, pricing strategies also vary. Price elements in the internet environment brings new concepts such as dynamic pricing. The aim of this study deals with one of the elements of the marketing mix on the internet and is accordingly of any businesses that produce goods and services which the process of determining the price that puts the concept of pricing and pricing strategies examined conceptually

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