Özet:

In the international health tourism market, it is necessary to compete with other countries in the sector to be a high market share country. In this competitive environment, the current position of Turkey in the health tourism sector has both weak and strong sides. In this context, it is necessary to review the reasons why countries competing in the emerging health tourism market increased their investments in this area. Health tourism, therapeutic, preventive, health developers or rehabilitation-oriented health services are to travel to another place than the usual residence. Some countries stand out in relation to this type of tourism, according to which the leading countries in the health tourism sector include: India, Singapore, the United States, South Korea, Turkey, Cuba, Malaysia, Thailand, Brazil, Argentina, Germany, South Africa, Mexico, Hungary, Greece, France, Spain, Italy, Poland and the United Arab Emirates. Health tourism has many positive effects on the country and regional economies. Income from tourists visiting the country to benefit from this type of tourism, this income, skill, knowledge and technology exchange, which advances the country and regional economies, offers different social and cultural exchanges between countries, is some of them. The subject of this study is to improve the current state of rapidly developing health tourism throughout the world in Turkey, identify the necessary aspects and needs and provide tourism recommendations. The aim of the study in this context is to determine the current state of Turkey in health tourism based on data, to evaluate the developments and to present recommendations for future studies and research as a collection. Turkey Health Tourism data is a portrait of the Turkey health tourism sector. Also, in light of the developments in the world and in Turkey, there are recommendations on the steps that Turkey should take in the future regarding health tourism.

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