Özet:

In search engine optimization (SEO), the site that applies more SEO methods is known to be more successful in search engine result page (SERP). However, it isn’t clear how this success is achieved and what criteria are more effective. In this study, we examined how effective SEO methods are for SERP rankings. This SEO experiment was conducted on Google. First, the current SEO methods were compiled. Then, 5 sites were established, the subject of which is car rental. 52 important search queries were determined which are related to the topic. All SEO methods were applied to one of the experiment sites and selected SEO methods were applied to the others. Specifically, we tested two important SEO criteria, original content density and social media sharing. For hundred days, SERP changes of 5 sites were recorded. At the end of the hundred days, pages of the site which best practices SEO methods, appeared for 32 different queries on Google's top ten results pages. Three of these pages appeared on the 1st page for 3 search queries. All results from the experiments were presented in detail and SEO methods achievements were shown comparatively.

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