Abstract:

Social factors which effects consumer behavior and family, researched with adopting content analysis in qualitative analysis methods in this study. The aim, method of this study is examined in introductory chapter. Theoretic approaches to social class, social class properties, social class properties according to income, consumption inequality according to income, the factors which effects consumption in family, cultural and reference groups effect to consumption explained in this study, topics examined based upon the consumer role of family. It is utilized with both qualitative and quantitative researches about subject, family consumption may actualise in three dimensions which are personal use, family use and purchase gift consumption may change not only between families in social class but also between families amenable to different social classes; it is concluded that the results of qualitative and quantitative researches about family consumption role in social class types according to income being insufficient.

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