Abstract:

In this study, the way traditional media organs take part in new media outlets is examined through video journalism. For this purpose, the content analysis of the videos produced by cnnturk.com.tr website, which has both traditional and new media outlets, on Youtube and social media platforms was performed. In order to make the content analysis results more meaningful, semi-structured interviews were made with the institution professionals. In the research, the social media planning of online news videos was examined and what kind of content they had was revealed. As a result of the research, it was determined that the online news videos posted on the cnnturk.com.tr website were from the pool of CNN TÜRK and from the agencies, and the channels where the readers and viewers showed the most reaction were Youtube and Facebook. The site cnnturk.com.tr, a new media organ, shared the online news videos taken from the CNN TÜRK channel, which is a traditional media organ, on platforms such as Twitter, Youtube and Facebook, and enabled the videos active in the traditional media to adapt to new media channels.

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